This page is a working template. The layout, type sizes and rhythm are final; the words below stand in for the article you will publish here.
An opening paragraph sets out the question the piece answers, in plain terms and without preamble. Two or three sentences is usually enough. The measure is held to roughly sixty-eight characters, which is the comfortable reading width for body text at this size.
The second paragraph gives the reader the context they need — a figure, a date, a policy — so that the argument that follows has something to rest on. Where a number matters, it belongs in the sentence rather than in a separate callout.
A subheading breaks the argument into parts
Subheadings set in Sora at twenty-six pixels. They carry more air above than below, so each section reads as a unit rather than a run of paragraphs. Three or four sections suit a piece of this length.
- Lists work for genuinely enumerable things — routes, inputs, conditions.
- Two or three items at most; longer lists belong in prose or a table.
- Each item is a complete thought, not a fragment.
A pull quote lifts one sentence worth remembering. Gold rule, larger type, no quotation marks.
A closing section says what it means
The final section does not summarise; it draws the consequence. What should the reader now expect, watch for, or do differently? One paragraph, and stop.
Duplicate this file for each article. Change the <title>, the meta description, the header image, the segment label, the headline and the body. Then add a matching card to insights.html pointing at the new filename.